Vision and Strategy

You gotta have a dream, if you don’t have a dream,
How you gonna have a dream come true? – Rogers and Hammerstein


A clear vision of what we want to acheive will guide our organisation through the change process.

A compelling and viable vision will encourage our stakeholders to follow our lead into the future.

A vision can start with a simple idea but it is most useful if it can be elaborated into a detailed description or blueprint of the intended future state. This blueprint should then be carefully evaluated to ensure that the future is both what we want it to be, and that it is viable.


A strategy is the high level plan setting out how we will realise our vision, describing what we will do and how we will do it.

Because it is the start of our planning the strategy will need to be realistic and achievable, taking into account all the external and internal factors that could affect our plans.

There are many tools and methodologies for developing strategies, we will almost certainly need to use a combination of these to ensure we have considered everything we need to.

The top level business case should fall naturally out of the work to develop the strategy, for more information, see the section on business cases.

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